Shooting for the Feed and the Future: Canon in the Hands of Gen Z and Alpha
While Gen Z and Alpha have access to endless knowledge and countless tools to bring ideas to life, many of them are drawn to old-school technologies and camera features that allow them to create imperfect but striking images. Canon Dubai understands how these digital natives are filtering life through a hyper-visual environment, from what shapes their creative style to what inspires the way they see the world.
A different path and outlook
Gen Z and Gen Alpha are not the type to follow the old script. Because so many changes in technology and politics have happened while they were growing up, they’re not scared by constant change — in fact, the uncertainty pushes them to take control and write their own path. They mostly use photography to carve out a sense of agency in a world that always feels uncertain.
Lo-fi looks, modern gear
The lo-fi aesthetic of the late 1990s and early 2000s has made a strong comeback. You’ve probably noticed that social media feeds are now filled with photos that look the opposite of polished selfies — they are raw and messy, often overexposed, and unedited, but they radiate energy and authenticity.
While filters and apps can mimic the style, nothing replaces the appeal of genuine ‘vintage’ digital cameras. Compact vlogging cameras like the Canon EOS R50 and the powerful point-and-shoot PowerShot V1 (affectionately dubbed #digicam) are in demand again for their ability to capture that authentic aesthetic. This trend also marks a shift from the heavily curated Instagram grids of millennials to a style that values imperfection and fun.
Different values
Unlike previous generations of social media users, Gen Z and Alpha don’t see the point in performing for an audience. Their focus is on enjoying their creative expression rather than chasing approval. They shoot to remember, not to impress.
Canon Dubai speaks their language
If you run a camera shop or tech retail store catering to these generations, we can help you meet their needs. As an authorised Canon distributor in Dubai, National Store offers the most in-demand cameras alongside dedicated customer support. Visit one of our retail locations today to explore options that resonate with today’s young content creations. You may also connect with us directly on WhatsApp at +971553006031 to speak directly to one of our experts.