About Us

Established in 1970, National Store operates under the J.K Group of Companies (incepted in 1965). With our vast sales & distribution network, robust supply chain, trained and experienced staff, and streamlined warehousing & logistic capabilities, we are fully capable of delivering services of the highest quality and standards. We are renowned for offering premium quality products and best-in-class services to our channel partners and retailers in the UAE.

Our Approach

At National Store, we pride ourselves on our ethical business practices and customer-centric approach. We operate on the principles of integrity, transparency, and professionalism. The company values its customers and is dedicated to providing them with unique products & services that enable them to expand their business and scale it to newer heights.

Our Vision

National Store is committed to providing its customers and associates with high-quality and innovative products and services. Our motto is to become the trusted distributor for IT brands to establish a strong foothold in the vast and burgeoning UAE market.

We possess the resources and expertise to help you grow your business and take it a notch higher!

Our Mission Story

Our aim is to assist our partners in maximizing their profits by selling and promoting a broad range of best quality technology products. The company strives to offer quick and reliable aftersales support to establish itself as a highly trusted and reputed distributor in the industry.

Awards & Acheivements

  • Retail Distributor of the Year – Choice of Channel Champion Awards 2017 National Store LLC.
  • 2017 Business Driver Award – (Lens & Accessories) given by Canon Partner Conference.
  • Canon Core Achievers Awards B2C Performance 2016 – Given by Canon Partners Conference.
  • Emirates Group Photography Club – Slide Fest 2015- In appreciation for Continued support – National Store L.L.C.
  • Expo 2015 PARIS Award – Khoory Electronics in recognition of 40+years of Partnership with Canon.
  • Outstanding Sales Achievement of Cameras – Gitex Shopper 2013 award given by Jacky’s.
  • Khoory Electronics – B2C Performance award PV – Canon Partner Conference 2013.
  • Canon 2012 Performance Award DSC and Selphy – Khoory Electronics – Canon Partner Conference.
  • Highest Sales Achievement of Cameras Award – Gitex Shoppers 2012 – given by Jacky’s Electronics.
  • SanDisk Middle East & Africa Outstanding Performance 2011 – National Store.
  • SanDisk Middle East & Africa – Outstanding Performance Award 2011.
  • Jacky’s – my kind of place – Certificate of Appreciation Award – Outstanding Sales of Canon Photography products at Gitex Shoppers 2010,
  • 6th Supplier & Brand Awards – Highest SLR Camera Sales 2008 given by PLUG-INS.
  • Lightform – Plaque of Appreciation to JK National Stores – 2007
  • Lexar – DMG MEAI Conference 2008 – Commitment Award for 2007 – National Store LLC.
  • Canon Middle East 2007 CCI Performance Award – Digital SLR – National Store LLC.
  • Valuable Contribution & Support Award – Given by Canon Concerto Dubai 2007.
  • Highest Digital Camera Sales Award – 2007 given by PLUGINS Electronics.
  • Best Performance Award 2006 – Digital Video Camera Consumer Imaging – Given by Canon Middle East.
  • Plug-ins Electronics – Outstanding In-stock Position 2005 – National Store LLC.
  • Plug-ins Electronix – Outstanding Support to stores 2004 – National Store L.L.C.
  • Best in-Store Promotion 2004 – National Store LLC.
  • Outstanding Overall Supplier Partner 2004 award – Given by PLUG-INS Electronics.
  • Canon Middle East 2004 Best Performance Award.
  • Plugins Electronix – Outstanding In-store Promotion 2003 – National Store LLC.
  • Canon Middle East 2003 Best Performance Award National Store Service Support.
  • Plug-ins Electronix – Outstanding Supplier 2003 – National Store L.L.C
  • Canon – Middle East 2002 Awards – Best Overall Performance Photo & Video Products
  • Awarded to Khoory Electronics 1st Place – Best Zoom Camera Performance 1999 – Africa MIDDLE EAST DIVISION by CANON.
  • Retail Awards – Outstanding Support Electronics Retail – National Store SanDisk – Western Digital.
  • Canon Middle East Digital Ichiban China Trip – ICHIBAN #1 Gold DVC Battery Attachment Ration – National Store.
  • Celebrating 50 years Partnership – Canon Authorised Partner award – National Store LLC.
  • 10 Years’ Service Award Canon – Khoory Electronics.
  • Canon Middle East Digital Ichiban China Trip – Ichiban #1 Silver CP Attachment Ratio – National Store L.L.C.