Becoming one of the most respected Canon dealers in the UAE is an honor, but not every business can become successful from the get-go. Whether you’re a new dealer or an established one looking to sell its products, you must be aware of the common mistakes you are likely to make along the way. Knowing what they are can help you do better and avoid them, so you can best represent the brand and its values and commitment to delivering quality products and customer service. Here are five frequently committed mistakes a Canon dealer might make in the UAE.
- Overspending on advertising
Advertising is crucial to every business, but it can be expensive, even for Canon dealers in the UAE. As such, one of the mistakes you can make as a dealer is not overseeing your advertising budget, expenses, and ROI. As a result, you might overspend and not know how many leads you’re getting.
- Not having a physical store
We may be in a highly digital age where the internet has enabled online shopping. However, many customers still prefer to physically hold and test the product before buying it. An online-only shop can turn off potential customers and make them think you are scamming them.
- Employing incompetent staff
Canon dealers in the UAE should hire competent and trained staff with extensive knowledge of sales, customer service, and products. Likewise, they should provide the support employees require to do well in their jobs, fulfill their responsibilities, and be motivated.
- Not having a website or social media presence
You might have a physical location that customers can visit, but make sure you have a website and social media pages. Your website can be your online showroom and provide information about your business, and your socials can help engage more prospects and existing customers.
- Partnering with an unauthorized distributor
Canon dealers in the UAE must always ensure product authenticity. As such, they must partner with an authorized or official distributor of Canon products in the Emirates. With this in mind, work with a customer-centric business that maintains the most stringent quality standards, especially when supplying products. That way, you know you are getting genuine products and accessories with sufficient support. You can also be confident that you can pass the benefits to your customers.