About Us

Established in 1970, National Store operates under the J.K Group of Companies (incepted in 1965). With our vast sales & distribution network, robust supply chain, trained and experienced staff and streamlined warehousing & logistic capabilities, we are fully capable of delivering services of the highest quality and standards. We are renowned for offering premium quality products and best in class services to our channel partners and retailers in the UAE.

Our Approach

At National Store, we pride ourselves in our ethical business practices and customer-centric approach. We operate on the principles of integrity, transparency and professionalism. The company values its customers and is dedicated to providing them with unique products & services that enable them to expand their business and scale it to newer heights.

Our Vision

National Store is committed to providing its customers and associates with high quality and innovative products and services. Our motto is to become the trusted distributor for IT brands to establish a strong foothold in the vast and burgeoning UAE market.

We possess the resources and expertise to help you grow your business and take it a notch higher!

Our Mission Story

Our aim is to assist our partners in maximizing their profits by selling and promoting a broad range of best quality technology products. The company strives to offer quick and reliable aftersales support to establish itself as a highly trusted and reputed distributor in the industry.

Awards & Acheivements

  • Retail Distributor of the Year – Choice of Channel Champion Awards 2017 National Store LLC.
  • 2017 Business Driver Award – (Lens & Accessories) given by Canon Partner Conference.
  • Canon Core Achievers Awards B2C Performance 2016 – Given by Canon Partners Conference.
  • Emirates Group Photography Club – Slide Fest 2015- In appreciation for Continued support – National Store L.L.C.
  • Expo 2015 PARIS Award – Khoory Electronics in recognition of 40+years of Partnership with Canon.
  • Outstanding Sales Achievement of Cameras – Gitex Shopper 2013 award given by Jacky’s.
  • Khoory Electronics – B2C Performance award PV – Canon Partner Conference 2013.
  • Canon 2012 Performance Award DSC and Selphy – Khoory Electronics – Canon Partner Conference.
  • Highest Sales Achievement of Cameras Award – Gitex Shoppers 2012 – given by Jacky’s Electronics.
  • SanDisk Middle East & Africa Outstanding Performance 2011 – National Store.
  • SanDisk Middle East & Africa – Outstanding Performance Award 2011.
  • Jacky’s – my kind of place – Certificate of Appreciation Award – Outstanding Sales of Canon Photography products at Gitex Shoppers 2010,
  • 6th Supplier & Brand Awards – Highest SLR Camera Sales 2008 given by PLUG-INS.
  • Lightform – Plaque of Appreciation to JK National Stores – 2007
  • Lexar – DMG MEAI Conference 2008 – Commitment Award for 2007 – National Store LLC.
  • Canon Middle East 2007 CCI Performance Award – Digital SLR – National Store LLC.
  • Valuable Contribution & Support Award – Given by Canon Concerto Dubai 2007.
  • Highest Digital Camera Sales Award – 2007 given by PLUGINS Electronics.
  • Best Performance Award 2006 – Digital Video Camera Consumer Imaging – Given by Canon Middle East.
  • Plug-ins Electronics – Outstanding In-stock Position 2005 – National Store LLC.
  • Plug-ins Electronix – Outstanding Support to stores 2004 – National Store L.L.C.
  • Best in-Store Promotion 2004 – National Store LLC.
  • Outstanding Overall Supplier Partner 2004 award – Given by PLUG-INS Electronics.
  • Canon Middle East 2004 Best Performance Award.
  • Plugins Electronix – Outstanding In-store Promotion 2003 – National Store LLC.
  • Canon Middle East 2003 Best Performance Award National Store Service Support.
  • Plug-ins Electronix – Outstanding Supplier 2003 – National Store L.L.C
  • Canon – Middle East 2002 Awards – Best Overall Performance Photo & Video Products
  • Awarded to Khoory Electronics 1st Place – Best Zoom Camera Performance 1999 – Africa MIDDLE EAST DIVISION by CANON.
  • Retail Awards – Outstanding Support Electronics Retail – National Store SanDisk – Western Digital.
  • Canon Middle East Digital Ichiban China Trip – ICHIBAN #1 Gold DVC Battery Attachment Ration – National Store.
  • Celebrating 50 years Partnership – Canon Authorised Partner award – National Store LLC.
  • 10 Years’ Service Award Canon – Khoory Electronics.
  • Canon Middle East Digital Ichiban China Trip – Ichiban #1 Silver CP Attachment Ratio – National Store L.L.C.